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The Fastest & Cheapest Way Get Your Amazon Brand Registered - Complete Guide

The Fastest & Cheapest Way Get Your Amazon Brand Registered - Complete Guide

Amazon Seller Central | Amazon Brand Registry Enrollment | Step-by-Step Guide

‍The Fastest & Cheapest Way Get Your Amazon Brand Registered - Complete Guide
Originally published May 24, 2022
Last updated May 19, 2025

Brand Registry on Amazon, simple to recommend, but a bit mysterious to implement.

Does it take 12-14 months? Do I have to pay a bunch of money? Do I need a lawyer? Can I do it myself? Should I use Amazon IP Accelerator?

There’s many ways to skin a cat, and there’s many ways to get your brand trademarked and get brand registered on Amazon.

This guide is a step-by-step tutorial designed to help new sellers and brand owners through the Amazon Brand Registry process.

In this post, we’ll do what is in my opinion the fastest, cheapest, and easiest way to get Brand Registered on Amazon so you don’t have to wait months or (sometimes) even years to get it completed.

Let’s go!

What is the Fastest Way to Get Brand Registered on Amazon?

A lot of people online will tell you of different timelines to get a brand registered on Amazon, anywhere from a few weeks, to a few months, even up to 1-2 years!

I believe the fastest way to get Brand Registered (which I personally accomplished in 15 days) is by hiring an attorney online from a job marketplace to directly file for your trademark application on the USPTO, and utilizing a pending trademark registration number after you file to register your brand on Amazon.

Using the IP Accelerator program is one method, but not always the most affordable. Instead, directly filing with the USPTO can speed up the brand registration process while keeping pricing low.

Using an attorney online from a marketplace will net you a fast filing, and utilizing a pending trademark registration and applying yourself on Amazon will get you a fast approval.

Amazon allowing pending registration for applicants is the key to a fast brand registration.
That means a pending trademark application is now a viable path for brand registry enrollment.
Source: Amazon’s Brand Eligibility Page

Prep Work Before Registering Your Brand On Amazon

This guide will be focused on US sellers, filing for trademark registration using the USPTO.

What you need to get started:

  • A running Amazon seller account (or intention to start one as a new seller)
  • Pictures of your physical products (branded products with logos/designs shown)
  • Knowledge of how many product types you have, check this list of product trademark class types.
  • General knowledge about your business. Things like brand name, website URL, Amazon seller account URL, address, owners, business entity information, etc.

Having a live Amazon storefront with optimized product listings and clear UPC codes can also help streamline the registration process.

Estimating How Much Registering Your Brand Will Cost

There are 2 main fee types to consider when attempting to register your brand on Amazon:

  • USPTO fees (trademark search, filing fee, class fee, extensions, etc.)
  • Attorney fees (filing trademark for you, consulting, etc)

Prices for attorneys can vary wildly depending on where you procure your services.

I personally paid $350 for attorney fees when filing for a trademark, so you can use that as a base when shopping around.

It's important to ensure you're working with a licensed trademark owner or attorney who understands Amazon's brand registry program.

Breakdown of Fees You Might Encounter

Here are some general fees you might encounter when filing your trademark application.

USPTO Fees (as of May 2022)

  • Trademark Search: $275 per search. Before filing, you can do a search on the USPTO to see if there are any companies that use your brand name that are in a similar industry.
  • Class filing: $250 per class. Your product class is a product type, you can find a list of every trademark class here.
  • If you’re not selling yet, then a $140 6-month extension fee and $100 per class 6-month extension fee.

Attorney Fees
Attorney fees are whatever your attorney charges you to get your trademark application completed. Every attorney is different, will charge a different rate or fee, and will vary in what they do for you.

For Amazon Brand Registry, try to limit what your attorney does to filing the trademark and get brand registered on Amazon by yourself.

Step 1 to Get Brand Registered – Hire an Attorney

While you can use Google or find a local attorney’s office, in this guide we will be using Upwork, as I believe it’s the perfect balance between price and quality for this kind of task.

Look for attorneys familiar with Amazon seller central, intellectual property filings, and counterfeit protection.

Once you have your job posting live, Upwork will recommend some attorneys you can ping to look at your offer, and you can also wait for attorneys to find your job posting and send you an offer.

Step 2 – Informing Your Attorney So They Can File

Once they get everything they need, they will file for trademark.
Make sure you ask for the serial number and confirmation from the trademark office once filed.

Step 3 – Filing for Brand Registration With Your Pending Trademark Number

On Amazon’s Brand Eligibility page, you can click the “Enroll now” button.

Once you click Enroll, select USA and start the brand registry application.

Amazon will then ask you to have some information prepared:

  • Your brand name
  • Your registration number (this can be a pending trademark number)
  • Images of your branded products
  • Relevant ASINs
  • Info about your product categories
  • URL to your Amazon store, ecommerce site, or storefront
  • Whether you sell via Seller Central or Vendor Central
  • Info about any licensees

These fields support Amazon in optimizing your brand detail pages and activating powerful tools like Sponsored Brands and Brand Analytics.

Waiting for Brand Approval

Waiting can be as fast as 3 days, but it can take up to 2 weeks.

Check your Brand Application Status Page for updates.

When you are finally approved:

  • Amazon will send you a brand approval email
  • Your attorney will receive a verification code
  • Submit the verification code via the special brand verification case log
  • Your brand registry account will be activated

Congratulations—you now have access to brand registry benefits such as counterfeit protection, enhanced customer engagement tools, metrics, and the ability to manage product detail pages.

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FAQ:

Q: Can I use Amazon FBA and still register my brand?
Yes! Most Amazon sellers who use FBA are eligible.

Q: Do I need a design mark?
Not always, but having one can help with faster approvals and added protection.

Q: Is a private label required?
No, but it can help. Many brand owners on Amazon are private label sellers.

Q: How do I protect my intellectual property?
Getting a registered trademark and enrolling in the brand registry program is your best bet.

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