Demand Gen Marketing Specialist
$90-120K salary range
Onramp is looking for a passionate, rigorous, and results-driven Demand Generation marketer that will manage and execute digital marketing programs and campaigns supporting the lead acquisition and nurture stages for our prospective customers – eCommerce sellers. You will be part of a cross-functional marketing team focused on all pre-customer conversion stage programs to drive stronger conversion.
This role requires a 2-5 year background in demand generation marketing campaign development and execution with a passion for measuring all that we do. Must also have strong project management skills, as well as experience working closely with sales organizations and outside vendors. You must also have strong verbal and written communication skills, and a high level of attention to detail.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment and enjoy collaborating with different cross-functional teams.
Who You Are | Role Description | Skills | About Onramp | Benefits | Apply
About Onramp
Onramp helps eCommerce merchants thrive. It's in our DNA. We are passionate about creating the world's best eCommerce lending platform. Based in Austin, TX, and named Austin Business Journal’s and Built-In Austin’s 2023 Best Places to Work, Onramp’s team is steeped in eCommerce, providing financing and other resources to online merchants, with a mission to democratize finance and empower online sellers to scale their business, capture their demand, and help them achieve their dreams. At Onramp, you’ll have the opportunity to build a business in a collaborative, tight-knit environment.
The Role
Onramp is looking for a passionate, rigorous, and results-driven Demand Generation marketer that will manage and execute digital marketing programs and campaigns supporting the lead acquisition and nurture stages for our prospective customers – eCommerce sellers. You will be part of a cross-functional marketing team focused on all pre-customer conversion stage programs to drive stronger conversion.
This role requires a 2-5 year background in demand generation marketing campaign development and execution with a passion for measuring all that we do. Must also have strong project management skills, as well as experience working closely with sales organizations and outside vendors. You must also have strong verbal and written communication skills and a high level of attention to detail.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment, and enjoy collaborating with different cross-functional teams.
Who You Are
- An entrepreneurial storyteller. You have deep empathy for eCommerce merchants and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills
- Data-oriented. You like working with data and insights and pair that with your passion for customers to generate balanced and thoughtful points of view for how to increase customer retention and loyalty
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track
- Ambitious. You take the initiative to make an impact at Onramp. You thrive in a fast-moving, dynamic, hyper-growth environment
- A team player, collaborating closely across the Marketing, Sales, and Product teams
- Residing in - or within weekly commuting distance from - Austin, TX, is strongly preferred
What You Will Do
- Build, manage, and scale multi-channel marketing programs and campaigns to support the top and middle stages of the funnel, ensuring projects are completed in a timely and efficient manner
- Channels include but are not limited to: email, social, organic content/SEO, SMS, in-product messaging, partnerships, referrals
- Generate, publish, and analyze social content across all Onramp social channels (LinkedIn, Twitter, FB/IG); own community engagement to build meaningful connections with prospects
- Manage social calendar; analyze and report on performance metrics to inform strategy and improvements
- Support Head of Growth Marketing with ad hoc acquisition and nurture programs and tactics, ensuring projects are completed on time and within budget
- Ideate and execute content creation to support marketing programs, including sales enablement collateral
- Manage external vendors to ensure agencies/contractors are delivering on time and driving results
- Work collaboratively with Marketing, Sales, and Product to launch campaigns that drive measurable pipeline results and increase engagement
- Measure, analyze, and report on initiatives and campaigns
Your Qualifications
- 2-5 years of experience in a digital marketing role, preferably in a fast-moving, SMB B2B startup environment. Knowledge of B2B sales funnel and lead stages
- Excellent project manager, proactively managing initiatives and campaigns that are executed in a timely and efficient manner
- Strong platform experience with CRM & ESPs like Salesforce, Hubspot, etc.
- Experience working with social media management tools like Hootsuite, Sprout, etc., and design tools like Canva
- Ability to analyze raw data, draw conclusions, and execute to improve performance
- Solutions-oriented and resourceful with an ability to handle multiple projects simultaneously in a fast-paced environment
- Collaborative team player
Our Values
We’re a Built-In Austin & Austin Business Journal Best Places to Work 2023 Winner
- Support your teammates and play for each other
- Willingness to challenge and be challenged
- We thrive in the uncomfort zone
- Fail early and often with a growth mindset; vulnerability and accountability are our strengths.
- We do our best work
- We play fast and sweat together
- We embrace fun and celebrate breakthroughs
Benefits
- Competitive stock options
- Health, dental, vision, life, and short-term disability insurance
- Flexible work environment
- Learning and development opportunities
- A place where your opinions matter - they shape the business
- A collaborative, team environment where you are part of a family
- A commitment to both personal and professional development
- Leadership who lives in the trenches
- Generous PTO
- Volunteer days
- Casual dress code
- Snacks and drinks
- Happy Hours, fun company outings, and more!
Equal Opportunity Employer
Onramp Funds, Inc. is an Equal Opportunity Employer. We believe that diversity (of people, thought, and experience) is an asset and makes us a stronger, more inclusive team. We don't discriminate based on age, sex, race/ethnicity, sexual orientation, religion, gender identity, disability, veteran status, or any other basis protected by law.