Customer Retention
Marketing Lead
$90-120K salary range
Onramp is looking for a passionate, rigorous, and results-driven Customer Retention Marketer that will help drive strategy, planning, and execution of retention marketing programs to help retain and drive loyalty for our customers – eCommerce sellers. You will be part of a cross-functional marketing team focused on driving customer retention and customer lifetime value.
This role requires a 2-5 year background in retention or lifecycle marketing with proven results. You must also have strong verbal and written communication skills, a high level of attention to detail and a passion for customers and building a loyal community.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment and enjoy collaborating with different cross-functional teams.
Who You Are | Role Description | Skills | About Onramp | Benefits | Apply
About Onramp
Onramp helps eCommerce merchants thrive. It's in our DNA. We are passionate about creating the world's best eCommerce lending platform. Based in Austin, TX, and named Austin Business Journal’s and Built-In Austin’s 2023 Best Places to Work, Onramp’s team is steeped in eCommerce, providing financing and other resources to online merchants, with a mission to democratize finance and empower online sellers to scale their business, capture their demand, and help them achieve their dreams. At Onramp, you’ll have the opportunity to build a business in a collaborative, tight-knit environment.
The Role
Onramp is looking for a passionate, rigorous, and results-driven Customer Retention Marketer that will help drive strategy, planning, and execution of retention marketing programs to help retain and drive loyalty for our customers – eCommerce sellers. You will be part of a cross-functional marketing team focused on driving customer retention and customer lifetime value.
This role requires a 2-5 year background in retention or lifecycle marketing with proven results. You must also have strong verbal and written communication skills, a high level of attention to detail, and a passion for customers and building a loyal community.
An ideal candidate will thrive with ambiguity, be motivated by a fast-paced environment, and enjoy collaborating with different cross-functional teams.
Who You Are
- An entrepreneurial storyteller. You have deep empathy for eCommerce merchants and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills
- Data-oriented. You like working with data and insights and pair that with your passion for customers to generate balanced and thoughtful points of view for how to increase customer retention and loyalty
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track
- Ambitious. You take the initiative to make an impact at Onramp. You thrive in a fast-moving, dynamic, hyper-growth environment.
- A team player, collaborating closely across the Marketing, Sales, and Product teams
- Residing in - or within weekly commuting distance from - Austin, TX, is strongly preferred
What You Will Do
- Ideate, develop and execute data-driven, customer-centric multi-channel retention marketing programs to increase the customer lifetime value
- Initial channels include but are not limited to: email, SMS, in-product messaging, webinars, educational resources, and more
- Continuously launch and trial new retention strategies/channels; embody a test and learn mentality, with testing content, creativity, and frequency to accelerate business goals and KPIs
- Develop, execute, and scale campaigns and content tailored to three unique customer tiers
- Conceptualize and launch a customer community to mobilize loyalty, transforming customers into brand ambassadors/influencers to generate a flywheel effect on our funnel
- Conduct user feedback via interviews and surveys to inform retention program improvements
- Partner closely with Marketing, Sales, and Product to optimize post-conversion retention strategies, creating customer journey maps, workflows, and processes as needed
- Develop clear and insightful reporting to highlight the performance of retention initiatives; communicate results and recommendations to key stakeholders
Your Qualifications
- 2-5 years of experience in a retention/lifecycle marketing role, preferably within a fast-moving, B2B startup environment
- Strong platform experience with CRM & ESPs like Salesforce, Hubspot, etc.
- Ability to analyze raw data, draw conclusions, and execute to improve performance
- Solutions-oriented and resourceful, with an ability to handle multiple projects simultaneously in a fast-paced environment
- Collaborative team player
Our Values
We’re a Built-In Austin & Austin Business Journal Best Places to Work 2023 Winner
- Support your teammates and play for each other
- Willingness to challenge and be challenged
- We thrive in the uncomfort zone
- Fail early and often with a growth mindset; vulnerability and accountability are our strengths.
- We do our best work
- We play fast and sweat together
- We embrace fun and celebrate breakthroughs
Benefits
- Competitive stock options
- Health, dental, vision, life, and short-term disability insurance
- Flexible work environment
- Learning and development opportunities
- A place where your opinions matter - they shape the business
- A collaborative, team environment where you are part of a family
- A commitment to both personal and professional development
- Leadership who lives in the trenches
- Generous PTO
- Volunteer days
- Casual dress code
- Snacks and drinks
- Happy Hours, fun company outings, and more!
Equal Opportunity Employer
Onramp Funds, Inc. is an Equal Opportunity Employer. We believe that diversity (of people, thought, and experience) is an asset and makes us a stronger, more inclusive team. We don't discriminate based on age, sex, race/ethnicity, sexual orientation, religion, gender identity, disability, veteran status, or any other basis protected by law.