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Capital for Ecommerce: Getting It the Easy Way

What is Capital for Ecommerce?

Financing to fuel the appetite for your brand and the products you offer should be a top priority if you plan to start and scale your own business. Every entrepreneur must create an agile business plan, a well-defined prototype that allows them to consolidate and sell their idea. To achieve this, they may need to consider how to get the capital for ecommerce.

Ecommerce, known as Internet commerce, is buying and selling products or services via the Internet. It includes transferring money and data to sell and it demands serious platforms that guarantee secure transactions and support for customers’ satisfaction. Revenue from ecommerce in the United States amounted to $431.6 billion in 2020. It is estimated that by 2025 revenue will increase to $563.4 billion. 

There are types of ecommerce models that it is helpful to recognize if you are new to this world of web commerce. It can also help you to identify in which of them your business is situated.

B2B (Business to Business)

B2B refers to a business selling a good or service to another company. Business-to-business ecommerce is not consumer-oriented and often includes products like raw materials, software, commercial services or a combination of products. Suppliers also sell to retailers directly through B2B ecommerce.

B2C (Business to Consumer)

B2C applies to when there is a sale from a business to a consumer. For instance, a customer purchases a painting from an online retailer.

C2B (Consumer to Business) 

C2B is when individuals sell their services or products to a business organization. An example of C2B is a freelance graphic artist selling their creative services to a company.

C2C (Consumer to Consumer)

C2C refers to the sale of a good or service from one consumer to another, such as with platforms like eBay or Etsy, etc.

D2C (Direct to Consumer)

D2C describes when a brand sells directly to their end customer without going through a retailer, distributor, or wholesaler. An example is a manufacturing company that ships its products straight to customers.

Once entrepreneurs understand the costs these types of ecommerce models entail, they know that it takes training and investment. Here is where they find themselves asking –  How do I finance my startup? Finding capital for ecommerce isn’t hard; it’s finding the right capital that can be challenging.

Related: 3 Ecommerce Financing Options to Grow Your Business 

Financial Solutions to Run Your Modern Online Company

Businesses have changed drastically in the last five years. Everything is more agile and demands immediate responses; therefore, if your company doesn’t have a strong presence on the web, you may find it challenging to survive.

According to Statista, retail ecommerce sales, including digital services, in the United States have been increasing significantly to date and are expected to grow further by 2024. It is undoubtedly an excellent opportunity to place your company or services in the internet space.

Traditional funding methods can limit those who need to get their great ideas off the ground and do not have a way to capitalize on them financially. Now, there are new finance options that have been adapted to these changes to meet such needs. 

5 Effective Ways to Raise Capital:

  1. Get the right business partner to invest with you: Finding an investor to fund your business or a portion of your business is a common strategy. They give you money in return for part ownership or interest in your company. You can negotiate those terms depending on how much equity or revenue you are willing to give up. 

Keep in mind that partnership is a long-term, legal covenant, so you want to choose a partner you work well with and that shares the same values and vision. Spend time planning together and define your goals as well.

  1. Bootstrapping: Also known as self-financing, bootstrapping is building the company with your savings and financial contributions from friends and family. It is an efficient way to jump-start a business because first-time entrepreneurs often have trouble getting funding without first showing some trace of growth and a plan for future success.
  1. Crowdfunding: There are crowdfunding platforms where entrepreneurs log in and describe their company’s services. They build their company profile with the benefit they offer and the amounts of the desired funding, as well as the reasons why they need funding. 

Consumers can read about the business on the platform and invest in it if they like the idea. Through this method, any person can donate money to help a company that they believe can work. 

Crowdfunding is a competitive place to get funding, so make an effort to get the attention of average consumers with an established business with a solid and focused business plan. In the US, Kickstarter, RocketHub, DreamFunded, Onevest, and GoFundMe are popular crowdfunding platforms.

  1. Get funding from business incubators and accelerators: These programs provide opportunities to connect with mentors, investors, and other fellow startups using this same method. Companies like Dropbox and Airbnb started with an accelerator, Y Combinator.
  1. Specialized solutions for ecommerce businesses: One of the most cost-effective ways of raising capital for ecommerce is through innovative financing models designed specifically for online businesses. They are purpose-built to align with the unique cash flow timings and requirements of the ecommerce industry. 

The company structures its financing products differently to reduce the cost to the merchant, empowering ecommerce SMBs with cash for sales and inventory turnover. It is structured on a quick turnover capital that fully aligns with the client’s sales and ensures that cash outflows are in sync with cash receipts.

These solutions adapt to the everyday ebb and flow of ecommerce businesses.  More importantly, because of their rapid deployment and turnover, they can quickly expand to support sales acceleration – reducing financing challenges associated with growth.

Why Do You Need Startup Capital?

Once you have fully embraced your business idea, you will need funding to get started. This funding is called start-up capital, which is the fuel that feeds the flame. Nowadays, business requires steady capital for ecommerce.

Keep the following in mind when budgeting capital for your ecommerce business, as unforeseen events may occur. An example of this is shipping costs due to the effect of Covid 19, which are rising because of increasing shipping and supplier prices. 

Shipping costs are escalating due to a combination of factors, such as:

  • The increase in demand
  • Container shortages
  • Port saturation and scarcity of both vessels and port workers

All of these factors have reduced shipping capacity on most cargo routes. Yet despite the challenges, many ecommerce businesses are succeeding in providing value to consumers in times of need. They consistently deliver added value to consumers, even in times of distress, and are adapting for the better. 

When deciding to on financing options, ask yourself these crucial questions:

  • What am I looking to finance?
  • How fast do I need the money?
  • Do I want to pay interest, or do I plan to repay the debt in full each month?

Kickstart your online business and build it as you go. You will need reliable cash flow to react to changes and seize opportunities. The key is not to lose focus and determination to move forward, for in times of crisis, the best ideas that impact the world emerge.

This is your time to step up and move forward in business. After all, as Theodore Roosevelt said: “Believe you can, and you are halfway there.”

Onramp’s innovative solutions are purpose built for ecommerce.  We provide cash that powers sales and inventory turnover – eliminating cash flow challenges and empowering your ecommerce growth.  Let us join your team and help alleviate your financial challenges.  We are here to help your business grow. Let ‘s Talk.

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